News 2 - News and Events

In a new article, Rob Waiser, assistant professor of marketing, examines how tipping — a social process once confined to hospitality — is now appearing in unexpected places and becoming more expensive. But when designed thoughtfully, it can reinforce customer centricity rather than undermine it.

“We love a good Sunflower Showdown,” said Shelley Hooks, vice chancellor for research at KU. “But outside of stadiums and arenas, KU and K‑State have been on the same side for years — collaborating on research that protects Kansans’ health, strengthens our infrastructure, supports our farmers and so much more.”

In a new article, Rob Waiser, assistant professor of marketing, examines how tipping — a social process once confined to hospitality — is now appearing in unexpected places and becoming more expensive. But when designed thoughtfully, it can reinforce customer centricity rather than undermine it.

A recent $225,000 investment from the Office of the Provost into the Deans’ Open Educational Resources (OER) Grant Initiative aims to reduce textbook-related costs for students and support retention by encouraging adoption of free and public educational materials in high-enrollment courses over the next few years.