News 2 - News and Events

Four experiments conducted by a University of Kansas researcher have shown that AI-derived ads can deliver effective, relevant advertising for users without tracking their internet behavior. The findings counter prevailing attitudes that online surveillance is necessary for effective advertising at a time when the future of online privacy is at stake, according to the study author.

Researchers from the University of Kansas have developed a privacy-preserving AI model called (PP-VAE) to protect personally sensitive data about a patient’s sex, age, race and even exact identity derived from electrocardiogram signals.

Four experiments conducted by a University of Kansas researcher have shown that AI-derived ads can deliver effective, relevant advertising for users without tracking their internet behavior. The findings counter prevailing attitudes that online surveillance is necessary for effective advertising at a time when the future of online privacy is at stake, according to the study author.

Researchers from the University of Kansas discovered older women who had used hormonal birth control in young adulthood were more likely to have larger volumes in brain regions vital to memory, cognition and information processing.