• All URLs on your KU CMS site should be strategic and properly formatted
  • Simple and human-readable URLs are valuable for users and search engines (SEO)
  • Poor quality URLs can bring down the overall aesthetic and cleanliness of your site and damage the user experience online and in print

Strategy and Formatting

Like Page Titles and Headers, URLs should be as simple and clear as possible. Poor-quality URLs can make your site feel disorganized and messy creating a sub-par user experience. Additionally, although URLs do not have a major impact on search engine rankings, they can impact your SEO.

Be as strategic with your URLs as you are with your Page Titles and Headers – always create a clear relationship between your Page Title, Headers and URL.

Proper URL Formatting

  • Keep them short and simple – remove all extraneous words
  • Make them easy to type and remember (this is helpful if the URL is ever including in an email or in print)
  • Use hyphens between all words
  • Use URLs that help users understand the site location of the page (e.g., /people/name) and allow them to remove the last part of the URL to arrive at a higher-level site destination.

Common URL Errors

Redundant URLs:

  • Example: /about-0
  • Improved: /about

Common Cause: This URL error typically happens when more than one version of a page has been created with the same Page Title. Often an old version of the page is already using the desired URL and effectively blocking the ability to re-use it. The original page must be unpublished or deleted before the new page’s URL Alias can be set to the correct original URL.

Overly Long URLs:

  • Example: /annual-open-house-and-meet-and-greet
  • Improved: /open-house

Common Cause: Page URLs are created automatically based on your Page Title unless you uncheck Generate automatic URL alias in the URL Alias section. Remember to go to the URL Alias tab on the right side of the edit page and create a custom URL for each page unless the page title is the ideal URL.

How To's

How to Create a Custom URL Alias

When creating or editing most KU CMS pages:

  • Locate URL Alias accordion (upper right on desktop, lower left at mobile)
  • If present, uncheck Generate automatic URL alias
  • Enter properly-formatted custom URL in URL Alias field
  • Set Save as state to Published
  • Select Save

URL Redirects

A URL Redirect is a technique which is used to redirect your site's visitors to a different URL. At times it may be useful to have traffic that would normally go to one page redirect to another page.

Add a Redirect

  1. Under Configuration
  2. Go to Search and Metadata > URL redirects > Add redirect
  3. Enter the Path of the of the page you wish to redirect
  4. In the To field type the path that you want users redirected to
  5. Select the Redirect status* from the drop-down menu
  6. Select Save

*NOTE: Most of the time you will want to use 301 Moved Permanently. For more information about the Redirect status codes.

Delete a Redirect

  1. Under Configuration
  2. Go to Search and Metadata > URL redirects
  3. From the Edit button drop-down menu on the right select Delete
  4. Select Delete to delete the redirect

Edit a redirect

  1. Under Configuration
  2. Go to Search and Metadata> URL redirects
  3. Select the Edit button
  4. Make the desired changes
  5. Select Save

Guidelines and Best Practices

  • Keep them simple – remove all extraneous words
  • Use hyphens between all words
  • Avoid automatically-generated URLs with numbers appended due to redundancy (e.g., /research-0)